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After spending approximately 15 years at Real Madrid C.F. in the field of sponsorship, friendly matches, tours and player image rights, Alfonso decided to use his vast experience and proven track record to start his own agency, Arowana Sports.


At Arowana him and his team focus on the development of sport properties through the negotiation and activation of sponsorships, friendly matches, preseason stages and commercial agreements with athletes.


Throughout his career, Alfonso has dealt with big clubs, leagues, federations, brands, and athletes all around the world.



Co-founder and Partner. Football intermediary and Sports Marketing professional born in Pensacola, Florida, and with dual citizenship both Spanish and American. He graduated in Advertising and Public Relations at ESIC Business & Marketing School in Madrid, including an Erasmus grant in Brussels.


In Borja’s career, stands out his time at Real Madrid C.F., within the Events and Operations department, which led him to his next stop at NLG as the Marketing and New Business Manager of the multinational company based in Virginia (USA). Borja also has a proven track record in Sponsorship and Activation, Friendly Matches Coordination, Event Operations, Player Image Rights, and Players Transfers. Lastly at Arowana, Borja is not only in charge of the Marketing and Football Player Affairs Department, but he also mediates and advises Sponsorships Agreements between international clubs and brands.

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